New Mexico Air National Guard (NMANG) Advertising Services

Request for Quote (RFQ) # W50S8G26QOR05 Issued on: August 17, 2026 NMANG 150th R&R Advertising and Marketing Service 1.    This document serves as the RFQ for commercial services prepared in accordance with RFO FAR 12.202(b)(1). This is the only solicitation that will be issued; we are requesting quotes, and no written solicitation will follow. Please refer to "W50S8G26QOR05” on all quotes. This solicitation is issued as a Request for Quotation (RFQ) and incorporates all provisions and clauses in effect through the Revolutionary FAR Overhaul (RFO). All responsible sources are invited to submit a quote.       A.    IMPORTANT Notices for Offerors i.    Governing Regulations: This solicitation is governed by the regulations effective February 1, 2026, under Class Deviation 2026-O0028 – Revolutionary FAR Overhaul (RFO) Part 12, and DFARS 212. ii.    Business Classification: This acquisition is designated as a total small business set-aside. The North American Industry Classification System (NAICS) code is 541810 - Advertising Agencies and the Product Service Code (PSC) is PSC R701 Support-Management: Advertising. The standard size for this NAICS is $25.5M. iii.    System for Award Management (SAM) Registration: To be considered for an award, all offerors must have an active registration in the System for Award Management (SAM) at https://sam.gov/  iv.    The contracting officer will verify the prospective awardee's representations and certifications in SAM prior to issuing an award. Failure to maintain SAM registration will result in the offeror being deemed non-responsive and potentially ineligible for the award.  v.    Payment Instructions: For details regarding payment and acceptance, please refer to R-DFARS 252.232-7006 WIDE AREA WORKFLOW PAYMENT INSTRUCTIONS (JAN 2023), which is incorporated in full below.  vi.    Applicable Commercial Clauses: The following commercial provisions and clauses are applicable to this acquisition: 1.    RFO 52.212-1: Instructions to Offerors—Commercial Products and Commercial Services (Deviation 2026-O0038)  2.    RFO 52.212-4: Terms and Conditions—Commercial Products and Commercial Services (Deviation 2026-O0038)  vii.    The budget parameters for this requirement are between $170,000 and 230,000 for base and option year. B.    QUESTIONS AND INQUIRIES: Please submit all questions and inquiries via email to SMSgt Edwin Widgeon at 150SOW.MSC.RFPRFQ@us.af.mil no later than August 24, 2026, at 2:00 PM MDT. Questions received after this time may not be addressed. C.    QUOTE SUBMISSION: Please submit your quote via email to the points of contact listed above no later than September 8, 2026, at 2:00 PM MDT. It is the vendor's responsibility to monitor SAM.gov for any amendments to this requirement. Include the RFQ number in the email subject line.  D.    LATE QUOTES: In accordance with RFO 52.212-1, any quotes received after the due date may be disqualified.  E.    It is the offeror's responsibility to ensure the Government receives their quote before the deadline. F.    Quote Conformity and Completeness: Offerors are responsible for submitting a complete and conforming quote that addresses all submission requirements outlined in this solicitation. i.    Conformity with Instructions: Quotes that do not conform to the instructions, such as exceeding page limitations or failing to provide the requested information, may be considered unacceptable and may not be evaluated. ii.    Relevance of Information: To ensure an efficient evaluation, offerors should only submit the specific documents and information requested. Extraneous materials, such as marketing brochures or documents not explicitly required, will not be evaluated. iii.    Meeting Requirements: As detailed in Factor 1: Technical Approach, offerors are permitted to quote solutions that reduce or omit certain tasks from the Performance Work Statements (PWS) to align with the budgetary parameters. Quotes will be evaluated based on the solution quoted, and offerors are reminded to clearly identify any such reductions or omissions as required. G.    Instructions to Offerors i.    Evaluation Factors for Award: The Government will evaluate the offeror’s technical approach to assess their understanding of the requirements and the feasibility of their quoted solution for accomplishing the tasks outlined in the three Performance Work Statements (PWS): PWS_Goathead, PWS_Ice Wolves, and PWS_TV and Theater. The technical approach submission shall not exceed 15 pages and must include the following: 1.    Factor